FALL OF CINEMAS RISE OF SILVERBIRD CINEMAS

If you are a resident of Kasoa and a cinemagoer, you can’t help it than to smile at the newly open Silverbird cinema at Weija. At long last, you don’t have to make it to Accra Mall to see a nice movie.

In the not long past, whether Christmas, New Year, Eid, Easter or any festive occasion  cinema house were the main hangout at night, folks queue for  tickets and have their palm stamped to gain entry.

With proliferation of video deck, disk deck and home theatres, the cinema gradually came down to it kneels.

Some cinemas managed to hang on, dispute the odds, I remember when Titanic (1997) was first released I watched it at cinema in New Town. Others have diversified into showing premiership league matches to stay above water. Many of the cinema houses in Ghana are in forlorn state.

What a brilliant idea it would be if Silverbird cinemas embarks on a merger and acquisition; take over all the old cinema houses in Ghana and give them a new facelift. Warner Communication Incorporated (WCI) did that and created a franchise and a household name using Batman. Cut a long story short, WCI made millions.

Ghana has eaten all it cinema houses, it now left with scrubs and empty shells standing as structures.

Cinema houses used to be the center of films some time back, now all the cinema houses are collapsing; pass by Orion Cinema- Circle, just look at the structure, magnificent but it is falling apart. Not only Orion but many others scattered and dotted all over the country.

The cinema houses, their equivalent should have been the Silverbird of today.

Not only can these cinema houses make money for showing movies and movie premier but also as center for premier league matches with betting centers and addition with center for pop corn, soft drinks and movie shops and movie paraphernalia sales outlets.